Cloud Kitchen Model
A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a commercial kitchen that prepares food exclusively for delivery. Unlike traditional restaurants, cloud kitchens do not have a dine-in area and focus solely on fulfilling online orders. This model offers significant cost savings and operational efficiencies, making it an attractive option for new entrepreneurs.
Why Choose The Rolling Plate?
The Rolling Plate offers a unique cloud kitchen business model with the following benefits:
Low Initial Investment: Start your cloud kitchen with an investment starting at just 2.9 lakhs plus GST.
Revenue Sharing: Enjoy a 19% share of monthly sales revenue.
Comprehensive Support: The Rolling Plate handles kitchen setup, staff management, and other operational aspects, allowing you to focus on growing your business.
Step-by-Step Guide to Starting a Cloud Kitchen on Zomato with The Rolling Plate
Step 1: Select Your Sub-Brand
The Rolling Plate offers 22 different brands to choose from, ranging from Indian classics to Chinese cuisine. Select the sub-brand that best fits your location and target market. Popular choices include:
Indian Brands: Ballu Bawarchi, Bhukha Sher, Dana-Paani
Chinese Brands: Shanghai Chillies, Fat Chinese Chef, Dou Chi
Multi-Cuisine Brands: Oye Chottu, Pind Kaneda
Step 2: Pay the Franchise Fee
Once you've chosen your preferred sub-brand, sign the agreement by paying the franchise fee. This fee starts at 2.9 lakhs plus GST. The Rolling Plate team will assist you throughout this process, providing all the necessary support to get your cloud kitchen up and running.
Step 3: Secure a Commercial Kitchen Space
Find a suitable commercial kitchen space in Delhi. The location should be accessible to delivery services and comply with local health and safety regulations. The Rolling Plate will help you with the setup, ensuring you have all the equipment and facilities needed to start cooking.
Step 4: Obtain Necessary Licenses
Make sure you have all the required licenses and permits to operate a food business in Delhi. This includes:
FSSAI License: Mandatory for any food business in India.
Health Trade License: Issued by the local municipal corporation.
Fire Safety Certificate: Ensures your kitchen complies with fire safety regulations.
Step 5: Partner with Zomato
Sign up your cloud kitchen on Zomato to reach a wide customer base. Here's how you can do it:
Create an Account: Register your cloud kitchen on Zomato's partner portal.
Complete Your Profile: Fill in all the necessary details about your kitchen, including menu, pricing, and delivery areas.
Verification: Zomato will verify your details and approve your listing.
Start Receiving Orders: Once approved, your cloud kitchen will go live on Zomato, and you can start receiving orders.
Step 6: Launch Your Cloud Kitchen
With everything set up, you can now launch your cloud kitchen and start taking orders. Focus on providing high-quality food and excellent customer service to build a loyal customer base.
Marketing Your Cloud Kitchen on Zomato
Utilize Zomato Marketing Tools
Zomato offers several marketing tools to help promote your cloud kitchen:
Featured Listings: Get your cloud kitchen featured on the top of search results.
Zomato Ads: Run targeted ads to reach potential customers in your delivery area.
Promotions and Discounts: Offer special deals to attract new customers.
Social Media Marketing
Use social media platforms like Facebook, Instagram, and Twitter to promote your cloud kitchen. Share mouth-watering photos of your dishes, engage with your audience, and run targeted ads to increase visibility.
Collaborate with Influencers
Partner with local food bloggers and influencers to review your food and share it with their followers. Influencer marketing can significantly boost your brand’s visibility and attract more customers.
Leverage Customer Reviews
Encourage satisfied customers to leave positive reviews on Zomato and social media. Positive reviews build trust and attract more customers to your cloud kitchen.